Why Feed Raw

Feeding raw petfood provides cats and dogs with fresh, nutrient-rich ingredients that support
their natural biology. A thoughtfully prepared raw diet delivers essential proteins, healthy fats
and vital micronutrients through ingredients like raw meat, organs and bones. This approach
promotes healthy digestion, strong muscles, a shiny coat and overall vitality. By offering food
in its most natural and minimally processed form, raw feeding supports the wellbeing of pets
at every stage of life.

A balanced raw diet is most beneficial when it includes a combination of:

Muscle meat – be sure to vary the protein source

Organs

Raw Edible bones (including ground bone)

Green tripe

which is rich in natural digestive enzymes that aid digestion andsupport gut health

Changing a pet with an existing health problem to a raw food diet can result in an improvement in condition, while healthy pets can expect to avoid common ailments to live a longer, happier and healthier life.

Benefits of Raw

Raw food diets are known to have several benefits including:

Healthier teeth, fresher breath and improved heart health

Raw diets and diets containing bone have been observed to show improved dental and heart health in canines and felines. Dogs and cats have teeth designed for ripping and tearing flesh from bone, and for chewing bone into tiny digestible bits. The size of the bone fed to your pet should be dependent on the size of the animal. Owners who feed their pets a raw diet may see noticeable dental health benefits and better breath. Good dental and oral health can also be linked to good heart health.

Skin is healthier, with fewer dermatological irritations and the coat glossier with less shedding

One of the more perceivable changes that owners may notice in their pets on switching to raw feeding is a marked improvement of the skin and coat. Skin may become less dry and the coat shinier. Food allergies are a common affliction in dogs. Pet owners who choose to feed a raw diet are likely to notice that their animals stop developing hot spots and itching, and experience less skin infections.

Better digestion results in smaller, less odorous stools and less flatulence

Raw feeding has shown pets, and in particular dogs, who consume a balanced raw diet of muscle meat, bone and organs, tend to produce less waste and less frequently. Their stools also improve in consistency and odour.

Body Composition - more muscle, less fat

Feeding a raw diet can lead to a noticeable improvement in your pet’s body composition,supporting a leaner, stronger and more naturally balance physique. This is due to the high-quality species appropriate nutrients found in raw food.

Strengthened immune system and reduction in inflammatory conditions

More energy